AI in IndiaDigital Constitutionalism
Regulatory Intelligence

Digital Constitutionalism
of India

Navigating the 2025 AI Regulatory Landscape

From Silicon Valley Novelty to Sovereign Priority: India's approach rejects the "regulate-first" rigidity of the EU and the "market-led" laissez-faire of the US. Instead, it has built a fortress of Responsible AI based on three distinct pillars: Statutory Deterrence, Sectoral Supervision, and Philosophical Sutras.

₹5 Cr
Maximum Penalty
AI Ethics Bill 2025
7
Sutras
MeitY Governance Guidelines
Regulatory Profile
Primary FrameworkTripartite Model
Statutory DeterrenceHard Law
Sectoral Frameworks15+ Active
Philosophical Foundation7 Sutras

Regulatory Framework at a Glance

India's Tripartite Model for AI Governance

⚖️
₹5 Cr
Maximum Penalty
AI Ethics Bill
📜
7
Regulatory Sutras
MeitY Guidelines
🏛️
15+
Sectoral Frameworks
Active Regulators
🏷️
10%
Deepfake Label Area
Mandatory Coverage
🔒
₹250 Cr
DPDP Compliance
Max Corporate Fine
⏱️
72 Hrs
Enforcement Timeline
Content Takedown
Pillar I

Statutory Deterrence: From Soft Law to Hard Law

2025 marks the year "Soft Law" died in India. The AI (Ethics & Accountability) Bill introduces criminal liability for AI misuse, while DPDP Rules operationalize strict consent requirements. IT Rules 2025 mandate synthetic content labeling with 10% display area coverage—this is not voluntary guidance, this is enforceable statutory law.

⚖️

AI (Ethics & Accountability) Bill, 2025

₹5 Cr
Maximum Penalty
Impact

First time India moves beyond "advisories" into "hard law" with criminal liability for AI misuse

Scope

Covers bias, discrimination, deepfakes, algorithmic transparency

🔒

Digital Personal Data Protection Act, 2023

₹250 Cr
Maximum Penalty (Corporate)
Impact

Operationalizes strict consent requirements for AI training data with explicit granular consent

Scope

Data minimization, purpose limitation, storage limitation

🏷️

IT Rules 2025: Synthetic Content Labeling

10%
Display Area Coverage Required
Impact

Mandatory deepfake identification under IT Rules 2025 with clear visual markers

Scope

All AI-generated content, political deepfakes, commercial use

🛡️

Intermediary Guidelines (Amendment) 2023

₹50 Lakh
Per Violation Fine
Impact

Platforms must identify and remove AI-generated misinformation within 72 hours

Scope

Social media intermediaries, content platforms, generative AI services

🛒

Consumer Protection (E-Commerce) Rules 2024

₹10 Lakh
Per Consumer Violation
Impact

Mandatory disclosure of AI-driven personalization, dynamic pricing, and recommendation algorithms

Scope

E-commerce platforms, food delivery, fintech lending

📊

Draft National Data Governance Framework Policy

TBD
Cross-border Data Flow
Impact

Establishes data fiduciary model for non-personal data with sectoral sandboxes

Scope

Public datasets, government data, research data

Read Full Analysis

Deep-dive into Article-by-Article breakdown of Regulation (EU) 2024/1689 and India's AI Ethics Bill 2025

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